Highlighting the advancements that are empowering women to take control of their health through accessible, innovative solutions.
Women control 80% of the purchasing decisions in households, yet until recently there were not digital, wellness, and health products available over the counter and online.
What You Can Expect
- The consumerization of the pharmaceutical industry is an untapped business opportunity to improve access to drugs and devices direct to consumer.
- Wellness, fitness, and food as medicine are rapidly growing markets to manage chronic disease and conditions such as menopause.
- ‘Femtech’ booms with innovation, from e-commerce blockbusters to major retailers, accelerate the deployment of consumer health models at our one stop shop.
Key Highlights
Nutrition & Food as Medicine
- Explore the latest research on nutrition interventions for managing chronic conditions, enhancing fertility, supporting mental health, and optimizing overall well-being.
- Transform the way we approach healthcare by learning about the growing field of personalized nutrition, where food choices are tailored to an individual's genetic makeup, lifestyle, and health needs.
Direct-to-Consumer and Over the Counter Models
- Get ahead of the game and explore how the rise of DTC and over the counter models are changing the healthcare landscape.
- Offer greater convenience, affordability and privacy for women seeking to manage their health independently with at-home testing kits and over the counter medications and wellness products.
Wearables, Telehealth & Data Innovations
- Empower women to make informed decisions about their health, by exploring the latest trends in wearables, from fitness trackers to health monitoring devices.
- Provide convenient, remote care while reducing barriers to access by leveraging the rapidly expanding field of telehealth.
- Improve health outcomes and enhance patient engagement by integrating data innovations that enhance personalized care, enabling real-time monitoring and insights.