Why Attend
The Petcare Innovation Summit connects emerging pet health and consumer brands with seasoned strategic players and financial buyers. Our content covers the critical trends and dynamics of the sector impacting pet health and consumer products & services, including the latest trends in pet food, telemedicine, pet tech and nutrition.
This is the must attend European summit for those looking to meet prospective strategic partners to help accelerate their businesses to the next level, as well as players seeking to build their investment or acquisition pipelines.
Separate content tracks allow you to tailor the event to you needs, whether you are interested in new therapeutics, digital vet services, or consumer trends. Joint networking time brings the whole EU Petcare ecosystem together, inspiring collaboration, innovation, and partnerships.
The Best in Show Spotlight will showcase 6 innovative start-ups from each category: Pet Health &Tech, and Consumer Products & Services. Each finalist will be hand-picked by our Selection Committee, and have the opportunity to present their brand on the Main Stage.
Who Will Be There
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Emerging & Mid-sized Brands
Expect exciting and innovative brands from accross all pet categories:
- Food
- Treats
- Supplements
- Veterinary
- Accessories
- Hard Products
- Insurance
- Retail
- Services
- Technology
- Everything else!
40% -
Multinationals & Retailers30%
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Investors & Financial Buyers20%
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Industry Supporting Companies10%
Best In Show
Highlighting innovation across the petcare space is at the core of this event. Two innovation showcases will allow 12 emerging brands to present on our virtual main stage. Finalists will be hand-picked by our prestigious Selection Committees, with 6 Pet Health and 6 Consumer brands selected.
The two categories are split as follows:
Pet Health & Tech, includes pharmaceuticals, wearables, telemedicine solutions, insurance, supplements and nutrition, and flea & tick treatments.
Consumer Products and Services, includes food, treats, pet accessories, services for pet owners, and retail.
Finalists will have the chance to showcase their brand through a virtual booth, including a recorded presentation. There will then be a live audience Q&A for our virtual room of seasoned strategic M&A scouts, venture capital and private equity investors.
Applications for Best in Show have now closed. We will be announcing the finalists in the coming weeks.
Selection Committee
Nigel Baker
Nigel Baker is the CEO of the Pet Industry Federation - the UK’s leading pet trade association supporting over 1800 business members from manufacturers to retailers to pet services
Annabel Feather
Alex Wilson
Bruce Truman
Sébastien Lafon
Matt Dobbs
Victoria Perweiler
Victoria is a Venture Partner at Digitalis Ventures. Digitalis Ventures manages Companion Fund, a $130m fund investing in the future of pet care.
Prior to Digitalis, Victoria led growth marketing and product strategy at a number of human health startups in SF & NYC (Nurx, Ava Women), taking these companies to their first 100k customers. As a former operator, she’s a hands-on investor that enjoys supporting portfolio companies on hiring, growth and product roadmaps.
She’s excited to partner with product innovations that positively impact how humans interact with their companion animals and improve a pet's long term health outcomes.
Barry Brackner
Barry is a strategy consultant to the pharma, welfare, retail, tech and veterinary profession having previously held senior executive roles within the veterinary profession most recently an executive board role at CVS as Marketing and Commercial Director, the largest PLC veterinary group in Europe, a role which involved him developing and delivering marketing strategies for the organisation and its member practices and honing its commercial operations. This role saw him supporting growth and the integration of over 300 veterinary practices, crematoria, out of hours clinics and multi-disciplinary hospitals and bringing to market a number of own label prescription and non-prescription products.
2021 SPEAKERS
Peter Pritchard
Peter is an experienced retailer with over 30 years’ experience having worked for M&S, Sainsbury’s, Iceland, ASDA and Wilkinson Hardware Stores. Peter is now Group CEO of Pets at Home Group PLC appointed in 2018. He has been with the retailer since 2011 initially as Commercial Director then COO & more recently Retail CEO.
Dr. Jamie Crittall
Jamie qualified from Bristol Vet School in 1993. He owns two separate UK veterinary practices – one, a family-owned 147-year old multi-branch practice and the other, a 9-year old start-up (which he subsequently sold in December 2018), as well as global healthcare compliance technology company, Virtual Recall.
Co-Founded with fellow veterinarian, Charlie Barton, as a result of their vision to enhance the intimate bond between all owners & their animals. They help vets create more valued customer experiences and drive improved business performance, to deliver better health and financial outcomes. They currently have their patent-pending, communication solution, iRecall® installed in over 1750 practices across three continents. It enables practices to send their clients their own bespoke messages, completely automatically, ensuring every animal and every client receive the appropriate communication - including immediate feedback - every time.
iRecall® sent over 26 million automated and personalized messages by SMS, email & post this year to over 3.5 million clients. helping them to become better informed and more engaged in the health and well-being of their 5.3 million animals, driven by their vets’ recommendations. Improving compliance, adherence and greater practice loyalty, delivering a virtuous value circle. Additionally, iRecall® enhances practices’ digital reputations by capturing over 1 million Net Promoter Scores to date, with an average score of over 80, with promoters encouraged to provide written testimonials and online reviews.
During Lockdown, they developed a new direct-to-consumer solution, OurVet.Shop®. Providing practices with a simple, secure payment gateway to pay for in-clinic services & settling outstanding accounts as well as offering clients a new channel to purchase food and medicines (-including prescription) with home delivery.
Virtual Recall was acquired by Zoetis in July 2020, and Jamie is now Senior Commercial Director within within Zoetis’ newly-formed Digital Practice Services Business Unit.
Jamie also has an all-encompassing knowledge and love for the media, being vet on set for film, tv & commercials for twenty plus years and a 5-year sabbatical in British television. He appeared regularly as a vet on The Big Breakfast; Sky News; BBC1’s The Really Useful Show, and latterly, co-presenting Pet Rescue’s spin off series, Pet Rescuers and Pet Rescue Roadshow. He has radio broadcast countrywide and is a regular speaker at UK veterinary business, technology and marketing seminars, conferences and events. Jamie is a Trustee of the Petplan Charitable Trust. Married with three children and a menagerie of pets and he can often be found mountain biking around the Surrey Hills.
Daniella Dos Santos
Daniella obtained a BSc (hons) in Molecular Genetics from Kings College London in 2007, before going to study veterinary medicine at the RVC, qualifying in 2012. Since then she has been in first opinion small animal and exotic animal practice and is currently working towards her CertAVP zoological medicine. She became a member of the BVA Ethics and Welfare Advisory Panel in 2015, and became Chair in 2017. She also became a Trustee of the Animal Welfare Foundation in 2016.
Dr. Edwina Gildea
John Howie
Dr John Howie is CEO & Co-founder of Lintbells, makers of the UK’s number 1 joint supplement, YuMOVE. On a mission to give pets an active life for life, Lintbells has a large share of the UK market and is expanding into the US, European and Asian markets.
Garyth Stone
Richard Butterwick
Richard Butterwick is Global Nutrition Advisor for Mars Petcare, based at the WALTHAM Petcare Science Institute, UK. Richard obtained his PhD in 1990 from research on the metabolic and nutritional consequences of growth hormone treatment in dairy cows. In 1991 Richard joined the WALTHAM Centre for Pet Nutrition and has led a number of research programmes, covering a broad spectrum of nutritional areas in dogs and cats, including energy requirements, obesity, digestive function, probiotics, growth, oral health and clinical nutrition. Richard has published widely in the field of dog and cat nutrition and is a member of a number of professional bodies.
Richard shares his passion for pets with his wife Sarah, three children and Norman the Lurcher.
Yemi Adesokan
Yemi Adesokan is Chief Scientific Officer and Co-Founder at Gnubiotics SA, a Lausanne, Switzerland biotech company pioneering the development of Human Milk Oligosacchrides (HMOs) for infants and adults as well as Animal Milk Oligosaccharides (AMOs) for companion animals. Yemi has been recognized for his innovative and pioneering work with awards such as the Boston Business Journal 40 under 40 award and the MIT Technology Review’s annual list of 35 top global innovators under the age of 35 TR35. Yemi has a PhD in Chemistry from the University of California, Irvine and completed a post-doctoral fellowship in Genetics with George Church at Harvard Medical School.
Justine Shotton
A 2008 University of Bristol veterinary graduate with a First Class intercalated degree in veterinary pathology from the Royal Veterinary College, Justine has over 12 years’ experience in zoo medicine, small animal practice and mixed practice in Oxfordshire, London and Hampshire, as well as internationally. In 2014, she completed a Master’s degree in Wild Animal Health from the Royal Veterinary College and the Zoological Society of London (ZSL). Since 2015, Justine has worked as the Veterinary Services Manager at Marwell Zoo in Hampshire. Alongside her veterinary and conservation work, Dr Shotton also works as a small animal and emergency veterinary locum.
Jonas Donner
Chris Tufnell
Lucas Bérullier
Lucas Bérullier is a French-Italian Tech-Entrepreneur with international recognition as pet marketing digital guru (founder & CEO of My Pet Agency - the leading influencer marketing plateform 100% pet focus). He is also a former director and curator of TEDx in Australia
Mark Scott
Mark is Co-Founder and CEO of the pet wellness brand Bella & Duke which has become the largest DTC of natural pet food in just over 3 1/2 years in the UK.
Victoria Perweiler
Victoria is a Venture Partner at Digitalis Ventures. Digitalis Ventures manages Companion Fund, a $130m fund investing in the future of pet care.
Prior to Digitalis, Victoria led growth marketing and product strategy at a number of human health startups in SF & NYC (Nurx, Ava Women), taking these companies to their first 100k customers. As a former operator, she’s a hands-on investor that enjoys supporting portfolio companies on hiring, growth and product roadmaps.
She’s excited to partner with product innovations that positively impact how humans interact with their companion animals and improve a pet's long term health outcomes.
James Davidson
Westley Pearson
Rowan Sanderson
Having nurtured a lifelong passion for better understanding nutrition and its impact on both health & longevity, it was only when his own health was seriously compromised that Rowan completely immersed his energies into the field of Functional Nutrition, Medicine & Biohacking to heal himself. He is now proud to bring this perspective as Chief Nutritional Officer at Bella & Duke , to the pet wellness world and is collaborating with several leading research scientists to challenge dogma and develop innovative solutions to avoidable unwanted symptoms. His dream is to eradicate these symptoms and move the wellness world focus on to optimal rather than minimal, and longevity rather than simply avoiding symptoms.
Dr. Thom Jenkins
Thom is the Co-Founder and CEO of PetsApp - a client engagement platform for veterinary clinics. He is a vet by training, and has managed veterinary groups both in Asia and the UK.
Mark Boddy
Dr. Stephen Barabas
Stephen Barabas is a graduate of Glasgow University. He is an Honorary Laser Consultant at St Thomas and Guy’s Hospital in London. He runs two companies: a human medical company, K-Laser UK Ltd, working with the NHS, sports franchises and private healthcare using Class IV K-Laser therapy (treating diabetic wounds, acute and chronic musculoskeletal injuries and chronic pain syndromes). VBS Direct, providing innovative equipment to vet practices and animal rehab specialists. He lectures and continues to set up research projects to improve our techniques and medical equipment to improve quality of healing and pain management.
Rich Kelleman
Rich is the Co-Founder and CEO of Bond Pet Foods, a Boulder, Colorado-based start-up that’s working with biotechnology to make pet food from pure microbial and recombinant animal proteins like chicken, turkey and fish, without the animal. Before diving into the world of pets and food tech, Rich was a strategic planner at a number of advertising agencies for more than 20 years including CP+B, Upshot, FCB and Fallon, where he lead brand strategy for brands like Burger King, P&G, Kellogg’s, and Coca-Cola
Caroline Collins
Caroline is a practicing Vet with over 15years experience and is Clinical Director at Pennard Vets. She believes in finding new and better ways to care for clients and their pets. It is this drive that has lead to constantly innovating and exploring Industry-leading advances to deliver this
Jolyon Martin
Jolyon is a co-founder of PetMedix, whose Ky9 platform is based on his PhD work in the lab of prof Allan Bradley (co-founder and CSO of PetMedix). Jolyon heads up Business Development for PetMedix, and is looking to speak to fellow members of the animal health industry about areas of common interest, including partnership opportunities.
James Andrews
James is a qualified vet, entrepreneur and strategy consultant. Currently, James is a co-founder of Felcana – a leading veterinary telehealth innovator focused on cats and dogs – and a Non-Executive Director of National Milk Records Plc. Prior to founding Felcana, James was a strategy consultant at Bain & Company and spent a year in France studying for an MBA at INSEAD.
Mark Heffernan
Scout Bio’s CEO, Mark Heffernan, has nearly two decades of experience in human biotechnology start-ups and animal health R&D. As a founding partner and CEO, Heffernan has raised over $150,000,000 in private and public capital raisings and built successful global teams to execute drug discovery and development, including Nexvet Biopharma, which was sold to Zoetis in July 2017. Dr. Heffernan also serves as CEO for Stonehaven Incubate, a Switzerland-based incubator of translational opportunities to bring promising human technologies into animal health applications.
Liz Barton
Liz has had a varied career as a clinical vet and has diversified into PR and marketing for animal health companies. She brings a broad understanding of the industry and the dynamics of working with people, pets and livestock to achieve the best outcomes.
Lindsay Meyers
Robert Dawson
Veronique Glorieux
Mathew Prior
Mathew is CEO of TrustedHousesitters, the world’s largest marketplace dedicated to vacation pet care. He has a successful background in growing global experiential leisure businesses.
Rachel Rodgers
Susie Samuel
A practicing vet for over a decade, Susie is Founder and CEO of VetHelpDirect and the Founder and non-exec Director at VetsDigital, a veterinary specialist digital marketing agency. VetHelpDirect attracts over 4.6M unique visitors every year and nearly a third of UK veterinary practices subscribe to the platform.
Greg Sunvold
With over 25 years of pet food industry experience and over 200 scientific publications, Dr. Greg Sunvold at Cool Springs International is responsible for implementing nutritional innovations in hundreds of pet food products. Additionally, Dr. Sunvold founded Microbiome Health, LLC, a company focused on applying innovative microbiome technologies into pet supplements.
Barry Brackner
Barry is a strategy consultant to the pharma, welfare, retail, tech and veterinary profession having previously held senior executive roles within the veterinary profession most recently an executive board role at CVS as Marketing and Commercial Director, the largest PLC veterinary group in Europe, a role which involved him developing and delivering marketing strategies for the organisation and its member practices and honing its commercial operations. This role saw him supporting growth and the integration of over 300 veterinary practices, crematoria, out of hours clinics and multi-disciplinary hospitals and bringing to market a number of own label prescription and non-prescription products.
Julien Renard
Julien Renard is the CEO and Co-founder of Vetstoria, the industry-leading veterinary booking platform used by over 2500 practices globally to streamline operations, improve customer experience and maximise revenue. As of today, Vetstoria integrates with close to 30 practice management systems across 18 countries and the list is growing.
Prior to becoming an entrepreneur, Julien worked as an emergency veterinarian for many years across Europe and the UK. His current work has been informed by a deep understanding of the unique challenges and potential in pet care with a focus to optimise the pet owner journey through automation and integration.
Dr. Tim Shu
Dominique Tarr
MAKE THE RIGHT CONNECTIONS
Make the most valuable connections possible with your bespoke meeting scheduler.
With free access to the MEETING MOJO platform, you can create a bespoke meeting schedule for the summit, ensuring you connect with the industry stakeholders that are most important in building your business.
MEETING MOJO gives you access to the entire attendee list, allowing you to message and invite people to connect during the formal meeting sessions run throughout the day. You will also have additional time during our informal networking sessions.
24 private meetings are available for each guest.
Partners
Associate Event Partner
Zoetis
Website: www.zoetis.com
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion with approximately 10,600 employees.
For more information, visit www.zoetis.com.
Gold Event Partner
Gnubiotics
Website: https://gnubiotics.com/
Gnubiotics Sciences is a biotech company pioneering, research, development and industrialization of essential animal milk oligosaccharides (AMOs) to support companion animal GI, immune and microbiome health.
Houlihan Lokey
Website: https://hl.com/
Houlihan Lokey (NYSE:HLI) is a global investment bank with expertise in mergers and acquisitions, capital markets, financial restructuring, and valuation. The firm serves corporations, institutions, and governments worldwide with offices in the United States, Europe, the Middle East, and the Asia‑Pacific region. Independent advice and intellectual rigor are hallmarks of the firm’s commitment to client success across its advisory services. Houlihan Lokey is the No. 1 M&A advisor for the past six consecutive years in the U.S., the No. 1 global restructuring advisor for the past seven consecutive years, and the No. 1 global M&A fairness opinion advisor over the past 20 years, all based on number of transactions and according to data provided by Refinitiv.
DNA Genotek Inc.
Website: www.dnagenotek.com
DNA Genotek Inc. is a subsidiary of OraSure Technologies, Inc. working to provide high-quality microbial sample collection products and comprehensive services for sample processing, sequencing, and bioinformatic analysis. DNA Genotek’s OMNIgene product line immediately stabilizes microbiota samples at the point of collection, ensuring an unbiased ‘snapshot’ of the microbial community. Self-collection kits for stool, oral, skin, vaginal and animal sampling are available.
Silver Event Partner
Media Partners
IAHJ - International Animal Health Journal
Website: www.animalhealthmedia.com
IAHJ - International Animal Health Journal is a Peer reviewed by our carefully selected editorial advisory panel, and extensive research network, IAHJ reports on Regulations & Validation, Drug Discovery, Development & Delivery, Clinical Research, Nutrition & Infectious Diseases, Custom & Contract Manufacturing, Primary & Secondary Packaging, Logistics & Supply Chain Management, and Marketing & Authorisation of all Drugs, Devices and Food Products that are used in the treatment of animals.
Pet Business World
Website: www.petbusinessworld.co.uk
Pet Business World is the UK’s leading news magazine and website for the pet and aquatics industry. We distribute 7,711 copies (November 2018) to qualifying pet trade professionals – the biggest circulation in the specialist trade by a considerable margin. The independently-owned magazine was established in 1951 and the website (www.petbusinessworld.co.uk) attracted more than 37 million hits in the 12 months to October 2018 – and rising!
PetQuip
Website: http://www.petquip.com
PetQuip is an international trade association for UK suppliers of pet care goods and services to retailers & distributors.
PetQuip’s mission is to:
- Help British pet care suppliers to export
- Enable buyer and seller engagement
- Promote British pet product exports
- Lobby government to provide the sector with export funding & support
- Facilitate the development of business in the pet equipment sector
- Elevate and reward excellence via the annual PetQuip Awards
The association helps develop new sales opportunities for its members by providing a vast range of advice, information and direct contact with international buyers of pet products.
PetQuip hosts groups of UK companies at key fairs worldwide, offering turnkey exhibiting packages, Meet the Buyer events, export advice and signposting, market updates and report, plus sales leads, export advice and a technical export helpline.
PetQuip helps retailers and distributors to source from the UK market, drawing on its heritage of pet ownership and huge variety of suppliers, from brand names to entrepreneurial start-ups.
PARTNER WITH US
Based on your objectives, we can create bespoke packages designed specifically for you. Opportunities predominantly lie in 3 main categories: Thought Leadership, Branding, and Networking.
Interested in a media partnership?
We'd love to hear from you and how we can support one another to connect with the industry. Contact [email protected]
The Agenda
Find out who will be speaking at the 4th annual Petcare Innovation Summit. Simply fill in this form and you can access a PDF version immediately.
Download 2021 Agenda
Conference Packages
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