INCLUSIVE BEAUTY

There has been a dramatic increase in the level of consumer scrutiny on beauty brands, including but not limited to; internal diversity, marketing campaigns and product offerings.

There's a bigger need than ever for beauty brands, emerging and multinational to diversify and cater for all demographics - BIPOC, LGBTW and those with disabilities.

The movement has acted as a paradigm shift, introducing Inclusive Beauty, December 8th - 9th, a virtual forum for thoughtleaders from across the beauty industry to connect and identify how to overcome the challenges of hiring, marketing, formulation, product development and retail to appeal to a more diverse consumer. 

Tune into the summit to understand how you can leverage this emerging market opportunity and; 

• Increase your market share through product innovation
• Revolutionize your ingredients through formulations 
• Be front of mind with innovative marketing campaigns  

Key areas being explored at the summit include;

Hiring & HR: Change starts from the top. Assess and implement the internal protocols that Ulta, Kendo (Fenty) and Urban Skin RX have put in place to make inclusivity part of their ‘DNA’.

Marketing & Branding: Inclusivity is more than just including black models in your marketing campaign. Dive deeper into how Shiseido, P&G and Luna Magic develop authentic brands that consumers trust and apply their know-how to your own strategy. 

Product Development & Clean-Ingredient Selection: Fenty changed the game with their 40 shades – now everyone’s doing it. So, what’s next? Curology, Versed, Nutralicious, Croda and Kate Somerville tell you exactly where they’re looking to diversify their product category offerings and how your brand can keep formulations ‘clean’. 

The Voice of the Indie Brands: It’s the indies that are breaking the mould, carving their own niche and catering to underserved consumer groups. Undefined Beauty, Kreyol Essence and Shedavi share the secrets to their success and outline the industry support needed to allow more Black-owned brands to flourish. 

Retail: Consumers need to feel welcome and catered for in-store, regardless of their age, gender, sexuality or race. Ulta, Sephora and Credo will provide updates on the staff education, technology and product diversity initiatives they’re putting in place and discuss the future of inclusivity in beauty retail.