AI Hardware

Samsung Challenges Apple with New AI Wearable Devices

Samsung dressing up its first-ever premium smartwatch and smart ring with tech’s latest fashion - artificial intelligence, to help users monitor and manage their health.

By Priya Khosla July 12, 2024

Source: Independent

Both the Galaxy Watch Ultra, priced at $650, and the Galaxy Ring, priced at $400, are extensions of a push that Samsung launched six months ago when it introduced its first smartphones to feature AI technology as a main attraction. The high-end smartwatch costs nearly twice as much as Samsung's latest standard model, the Galaxy Watch 7, which will sell for $350.

Both Samsung's watch and ring are leaning on AI to do a better job of analyzing biometric data collected from the person wearing the devices to customize assessments of their well-being through an “energy score” that will deliver ratings on a one to 100 scale and also make recommendations like a virtual fitness coach. Most of the information will be collected on the devices themselves.

Samsung is likely to face more challenges in the smart ring market, even though it won't be facing much competition so far. The segment so far has been shaped by startups such as Oura and RingConn that haven't made a significant dent so far.

“Smart rings are still an emerging category with no exclusive use cases, with little expectations of growing beyond a niche market” through 2028, Gartner said in its recent overview of the wearable technology market.

The firm expects a small segment that includes smart rings to generate $2.4 billion in sales this year and eventually rise to about $4.6 billion in 2028.

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