Rich has spent the last 30 years investing and building great consumer brands at top private equity firms including Tengram Capital Partners, L Catterton, and North Castle Partners. Rich spent the last 9 years dedicated specifically to investing in the beauty industry, where he developed an extensive network of relationships that sourced many emerging growth brands with very limited access to institutional capital. Realizing the significant opportunity to address this underserved area of the market in beauty, Rich founded True Beauty Ventures.

Rich received a BS in Economics from Union College (N.Y.) and an MBA from the Wharton School at the University of Pennsylvania.