As new technologies reshape animal health, founders are increasingly looking beyond traditional go-to-market channels to reach veterinarians and producers at scale.
This closed-door roundtable examines how new go-to-market models, from technology-led distribution to partnership-driven commercialisation, are improving access, affordability, and efficiency, and what innovators should consider when traditional pathways aren’t the right fit.

Julia Loew
MWI Animal Health
Website: www.mwiah.com
MWI Animal Health, a Cencora company, is a leading global animal health distributor and technology provider. We partner with innovators and manufacturers to provide access to products and solutions designed to help animals and your business thrive.
Our people drive us to think forward every day, bringing you what’s now and next in animal health. Through our comprehensive customer support, we are committed to working with you to develop innovative solutions to combat common challenges. We are the ally you need and a catalyst for change. MWI Animal Health. Together, we transform animal health for good. Learn more at mwiah.com.










