In a market where acquisition costs are rising and patient expectations are evolving, the real battleground for DSOs is no longer just getting patients in the door; it’s keeping them. This session will showcase how leading DSOs are driving higher reappointment rates, stronger recall cycles, and consistent experiences, turning one-time visits into long-term patient relationships.

Today’s patients want more than appointment reminders; they want to feel known. 
As DSOs scale, communication often becomes templated and transactional: generic texts, bulk emails, and one-size-fits-all outreach. But the most innovative DSOs are breaking that mold, using behavioral data, patient history, and automation to deliver personalized experiences at scale. 

For DSOs with 10 to 100+ locations, the question is no longer “how do we reach patients?”, it's “how do we convert attention into booked appointments at the lowest possible cost?” In this session, hear how leading DSOs are engineering scalable, data-driven acquisition engines, integrating local market intelligence, central marketing oversight, and modern tech stacks to lower NPAC while increasing conversion.  

This presentation explores how AI-powered intraoral scanning technology transforms traditional dental workflows into profit-generating systems for DSO operations. Attendees will discover the hidden costs of analog impressions and learn how intelligent digital workflows reduce expenses, increase revenue, and improve patient outcomes. Through real-world data and case studies, you'll gain a clear framework for calculating ROI and implementing scanning technology across multiple practice locations.

Specialty services such as implants, endodontics, periodontics, sleep apnea treatments, and orthodontics offer a direct path to revenue diversification, deeper patient retention, and higher lifetime value, while also positioning the brand as a full-service provider. 

This session explores how mid-sized DSOs are strategically bringing specialties in-house instead of relying on external referrals, and how they’re managing the operational, clinical, and financial complexity of doing so.