Lauren Jury is the Director of Global Content and Social Media Strategy at bareMinerals. She is responsible for leading the brand’s social presence globally, developing content that is effective and thumb-stopping, and growing the engaged bM community. 

 Prior to joining bareMinerals in 2018, Lauren oversaw social media in the US market at Yves Saint Laurent Beauté. She also worked at global skincare brand Fresh, establishing the brand on social media internationally. She began her career in beauty on the editorial side at Condé Nast with published work in Vogue and Teen Vogue. 

Lauren is a proud alumna of Michigan State University where she earned her bachelor’s degree in advertising.