Innovation Showcase: Lo & No and Functional Beverage Summit

Grow your business and boost ROI through innovation and partnership opportunities

Download 2021 Agenda
Novotel London West Hotel | London, UK
17-18 November, 2021

“Consumer drinking habits are changing, with an increased focus on premiumisation and heritage. As consumers grow more confident and their repertoires become broader, it is no longer appropriate to look at drink categories in isolation. To unlock true value, we must identify where and how consumers want to enjoy drinks and ensure there is always a relevant offer for them.”

Madeleine Bedford, Senior Customer Category Manager, Diageo

“The Lo & No Summit was a fantastic event which brought together the leaders and innovators in this exciting and rapidly evolving category. I would highly recommend anyone interested in this space to attend.”

Stephan Dillon, Managing Director, RTM Beverages

Dreaming about pitching your beverage brand - dragon's den style - in front of investors, potential partners and industry leaders? You're up for a chance to do exactly that at the Innovation Showcase at the Lo & No and Functional Beverage Summit this November!

To apply for consideration, please complete the below application form.


The more detailed the application form, the more information the selection committee can use to make their decision.

The 5 brands chosen by our Selection Committee will get the chance to present their brands at the live event both in-person and virtually!

Don't miss out and apply before it's too late!

(username or URL)
100 words maximum
Succinctly describe your brand story and journey, what makes your brand unique, target customer, current products, business model and current distribution channels, scalability, future aspirations for the brand and any other information to support your application. 100 words maximum.
Including product categories
(300 characters max)
(300 characters max)
If you would like to include any supporting documents or visuals to support your application please attach them here. Alternatively, you may email them to events[email protected], stating your brand name in the subject line.
Files must be less than 16 MB.
Allowed file types: gif jpg jpeg png eps pdf doc docx ppt pptx zip.

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