Alex Penfold is the co-founder of premium men’s skincare company Jaxon Lane. Alex co-founded Jaxon Lane with his wife, Jen, because he found himself constantly dipping into her skincare. They set off to South Korea to develop innovative, high-quality skincare products for men, that are designed in a fun, approachable way. Whether it's a sheet mask that gives you an instant healthy glow, or a sunscreen that is non-greasy, non-white, and doesn't smell like sunscreen, their mission is to develop innovative, effective products that just inspire men to love skincare.

Since its 2018 launch, Jaxon Lane has been featured by GQ, Harper's Bazaar, the Wall Street Journal, Forbes, New York Magazine, Glamour, The London Times, and more. Jaxon Lane products have won multiple grooming awards, including Men's Health Magazine's 2019 Grooming Awards. The brand is a best seller at retailers like Urban Outfitters and Mr. Porter, and its products are trusted by Hollywood stars like Nick Jonas, and Justin Theroux, to get red-carpet ready.