Returning to Berlin for 2024
Meet your future partners who can ensure your business success by joining 300+ senior executives at Petcare Innovation Europe. Connect with decision makers from across the petcare ecosystem over two days of exclusive networking opportunities and insightful content on the biggest challenges and opportunities in the petcare market.
Discover the latest innovations and emerging companies from all across Europe who are focused on improving pet health and improving the convenience of pet ownership.
Unlock valuable insights into cutting-edge product and business development with content covering:
Improving affordability and access to care
Securing financial investment
Innovations in data and technology that are improving pet health
Creating sustainable and affordable pet care products
Increasing access to and contact with pet owners

Best in Show Spotlight

Applications are open for the Best in Show Spotlight.
You can submit your application here and qualify for an additional €200 off your ticket to the event.
Partnership Opportunities

2023 TRAILBLAZERS

Rosa Carbonell

Danny Holmes

Mark Scott
Mark is Co-Founder and CEO of the pet wellness brand Bella & Duke which has become the largest DTC of natural pet food in just over 3 1/2 years in the UK.

Andre Jordao
Andre is an experienced entrepreneur and the CEO of Barkyn, a pet food subscription combining personalised food and telemedicine, growing in multiple European countries.

Ivan Farneti
Ivan has been an active venture capital investor for the last 20 years and he is the co-founder of Five Seasons Ventures, the first European venture fund fully focused on Foodtech.
He is passionate about product and technology innovation aimed at solving big challenges in the food industry: from alternative sources of proteins, to functional foods, from new models of food distribution to the reduction of food waste. At Five Seasons he invested in Tropic Biosciences (plants gene editing), Butternut Box (DNVB pet nutrition), THIS.co (plant-based meat alternatives), Cortilia (D2C fresh food retailer), YFood Labs (balanced meal replacements), Just Spices (D2C spices), Yamo (D2C fresh baby food) and La Fourche (D2C organic groceries).
His experience from previous venture funds in London, includes structuring investments, organizational and strategy development, setting up governance for growth and planning for successful exits. He was an early stage investor in Everbridge, Inc. (Nasdaq: EVBG), Tridion (acq. by SDL Plc), Gomez (acq. by Compuware), among others.
In his spare time he enjoys family life, cooking, fly fishing, and practicing jiu-jitsu with his son Adam.

Suzanne Brock

2023 Partners
Platinum Associate Partner
Zoetis
Website: https://www.zoetis.com/
As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.1 billion in 2022 with approximately 13,800 employees.
For more information, visit www.zoetis.com.
Event Partner
Agrolimen
Agrolimen is a multinational CPG company with revenues ~$3B which operates in two main segments: human food and pet food. We are present in Europe, US and Africa. We have deep knowledge and understanding of the pet food market, with Affinity (#5 Europe PF player), Nature’s Variety (#2 US Raw player), and Natures Menu (#1 UK Raw player) among our main brands.
From Agrolimen Ventures, Agrolimen’s Corporate Venturing Unit, we seek to connect with and potentially invest in innovative start-ups with potential to disrupt the market. We only invest in human food and petcare brands as this is what we know and where we can help the most. We look for talented and ambitious teams betting on sustainable / direct-to-consumer / healthy / natural / alternative pet food among others. We bring to the table our deep knowledge on the pet food industry and on developing brands.
Tractive
Website: https://www.tractive.com
Tractive has been working for the safety and well-being of dogs & cats worldwide since 2012. The passion for our four-legged friends, animal expertise and collaboration with pet experts have made Tractive the global market leader in GPS tracking for pets.
With the Tractive GPS app, you can not only keep tabs on the location of your furry friend, but you can also monitor their health and wellbeing with the Wellness Monitoring feature. It combines sleep, activity levels and other insights to give you a picture of your pet’s wellbeing and fitness. That way, you can track changes and keep them in good health.
Millions of pet parents around the globe trust Tractive to follow their cat or dog’s every step - no matter how far they go - and always know they’re safe and sound.
HiProMine
Website: http://hipromine.com
HiProMine is an European-wide, stock market listed company, supplier of an alternative source of protein, produced through an innovative, proprietary and patented technology of industrial breeding and rearing of insects - sustainable and prohealthy feed materials for pet food.
HiProMine is an insect farm and feed production company, founded in 2015, located in the Poznan area, Poland.
Insect breeding is considered the most environmentally friendly branch of animal production due to:
-use of by-products of the agri-food industry and other low-value substrate in the rearing of larvae
-creation a closed cycle of raw materials loop and zero waste production.
Insects are a healthy & hypoallergenic pet food alternative to regular meat and fish, well known as a new generation and functional protein - sustainable for the planet.
AB7 Sante
Website: https://www.ab7group.com/en/home
AB7 Santé is a French Veterinary Pharmaceutical Laboratory that has been innovating for over 50 years in the field of Animal Health.
Fully integrated for better agility, AB7 is specialized in research, development, production, quality control, registration and sales of veterinary medicines, generics, OTC, biocides & pet care products for the global market.
With its industrial know-how over 2 certified units in France (GMP) and in the United States (EPA), AB7 is able to address specific manufacturing needs, from small series to large volumes, by ensuring a high level of quality and offering the capacity to adapt manufacturing resources, method and technology.
As a CDMO Company, we offer our partners pharmaceutical and non-pharmaceutical outsourcing activities from development to manufacturing by integrating an innovative, sustainable and responsible approach.
AB7 has continually invested in R&D and production capacities with a constant desire to develop its industrial know-how and to own state-of-the-art equipment for a relevant service in the field of pharmaceutical products within GMP standards. Our 5 R&D Laboratories with more than 45 specialists and our industrial equipments allow us to satisfy the requirements of both small and large pharmaceutical companies within a constructive partnership.
Specialized in exclusive drug delivery systems, AB7 supports its partners in the development of new innovative products and is able to provide full line of products with more traditional galenics.
At AB7, we aim to contribute to today's animal health and welfare challenges by working with international partners to achieve this mission together.
Swanky
Website: https://swankyagency.com/
Swanky is one of the world’s most experienced full-service, international Shopify Plus agencies. We design, build and optimise powerful ecommerce experiences for disruptive scale-ups through to established enterprise brands, primarily serving clients in the UK, Europe, US and APAC.
We’re recognised globally as a leading ecommerce agency for direct to consumer petcare brands, having worked with the likes of YuMOVE, a prominent international pet supplement brand, Catit, the Hagen Group’s global cat supplies company, and Forthglade, a leader in the UK natural pet food market.
We provide our clients with end-to-end ecommerce support, from branding and website design, to internationalisation support and data-driven marketing services.
We have particular expertise and experience in developing subscription solutions for pet care brands, leveraging platforms such as Shopify and Recharge to provide a seamless user experience for subscribers.
Our clients also leverage our award-winning optimisation services to drive rapid improvements across their ecommerce websites, increasing key metrics such as subscriber conversion rate, customer lifetime value and average order value.
Farm Pet Food
Website: https://farmpetfood.com/
Established 2021, with manufacturing sites in Finland and Estonia. We built as much carbon free production, we could and we try to reduce our footprint constantly.
Please find more info in attached presentations and from www.farmpetfood.com
1) We have wide range of frozen BARF - like filled meatball (with fresh vegetables inside), precooked steamed, frozen meals etc
2) Our quality is very high and we use Finnish local meat. We use only fresh raw-material.
3) We have still like “artisan” and carbon free production, where we really care of each and every product, our people touch, in production. There is not like mass effect, which big players have.
4) We have Vet approved and tested recipes
5) We have BIO organic certification
6) We have our own vertical farm for plants and vegetables we use in our production
7) All our employees are PET owners
8) We use human-grade raw-materials
9) With all our production technologies we do our best, that most useful minerals and vitamins will maintain in the food, when it is processed
10) We do not use any preservatives and additives
Leap
Website: https://www.leapventurestudio.com/
Leap Venture Studio & Academy is the first startup-centric accelerator program built to springboard innovation in the growing pet ecosystem
MFA
Website: foundanimals.org
Michelson Found Animals Foundation is a leading animal welfare non-profit that believes people and pets are better together. Generously funded by Dr. Gary Michelson and Alya Michelson, Found Animals operates a range of catalytic grants, impact investments, operating programs, and education and advocacy initiatives that share a common goal: to champion pets at every point they intersect with our society. Found Animals has helped more than 8 million pets since it was founded in 2005. Learn more at foundanimals.org.
MSD Animal Health
Website: https://www.msd-animal-health.com/
At MSD, known as Merck & Co., Inc., Rahway, N.J., USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than a century, we’ve been at the forefront of research, bringing forward medicines, vaccines and innovative health solutions for the world’s most challenging diseases. MSD Animal Health, a division of Merck & Co., Inc., Rahway, N.J., USA, is the global animal health business of MSD. Through its commitment to The Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, producers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.msd-animal-health.com and connect with us on LinkedIn and Twitter.
Media Partners
PetQuip
Website: http://www.petquip.com
PetQuip is a division of The Federation of Garden and Leisure Manufacturers. It exists to:
Expand contact between manufacturers, suppliers and buyers both internationally and in the UK
Assist and promote the development of international trade in the pet equipment sector
Deliver a high quality, professional service to all trade partners
The Federation of Garden and Leisure Manufacturers was established in 1961. Its member companies are British manufacturers and suppliers of gardening and leisure equipment, growers, or suppliers of design and marketing expertise in the gardening retail sector.
The federation helps develop new overseas sales opportunities for its members by providing a vast range of advice, information and direct contact with international buyers of garden and leisure products.
Amanda Sizer-Barrett MBE has been director general of the federation since 1992. Under her guidance, the federation seeks to deliver a high standard of services for its members through an extensive programme of export events and initiatives.
Marketing Solutions
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About Kisaco Research
Kisaco Research produces, designs and hosts B2B industry conferences, exhibitions and communities – focused on a specialized selection of topic areas.
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