Soil Heroes enables companies in Europe and the UK to invest in environmental impact by working with regenerative farmers. We do this based on real soil data and through quantifying and verifying the positive change.

Rubie sets up partnerships between regenerative farmers, farmers in transition and companies active in the value chain of farmers, varying from banks, food brands, traders and processors. Rubie develops business models that generate positive impact for both farmers and companies based on the environmental impact and the high-quality, regenerative produce generated by regenerative agriculture.