What does an Intellectual Property strategy mean? Most IP professionals consider an IP strategy to be setting goals, targets, and priorities, but have you considered framing your concepts for achieving your IP targets and expectations? This discussion emphasizes moving away from last-minute actions and adopting mid- and long-term approaches to ultimately contribute significantly to company results. By showing you how to build a solid alignment of IP activities with business objectives, we aim to provide you with the knowledge to create an “IP Ecosystem,” which will drive operational excellence in a sustainable way.
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