Lorne Lucree has spent his career utilizing a passion for beauty combined with a constant curiosity to distill consumer insights, developments in technology and active ingredients, packaging innovations, progress in sustainability, olfactive trends, inclusion efforts, and latest formulation techniques into blue sky ideas that translate into breakthrough, retail ready products that resonate with a wide range of consumers and retail partners.
Combine the consumer-first approach of marketing from Procter & Gamble, the attention to beauty métier from L’Oréal and Estee Lauder, the entrepreneurial creative spirit of the world of brand building at a fast growth beauty incubator, a successful ability to partner with founders and celebrity influencers, an understanding of working with private equity and venture capital firms, and a deep knowledge of operations and supply chain from personal care manufacturing, and you have a snapshot Lorne’s professional background that informs his approach to concept development.
Lorne has a keen eye for concepting successful innovation that wins awards and resonates with consumers and press on a global scale. Awards include Allure Best of Beauty, Allure Best of Beauty Breakthrough, Refinery 29 Beauty Innovator, Glamour Beauty Award, Times UK Style Beauty Award, and Nylon Beauty Hit List.
Currently, Lorne serves as the Chief Innovation Officer and Head of ESG at Voyant Beauty, the largest beauty and personal care contract manufacturer in North America, leading a team of 75+ R&D, Marketing, and Innovation Experts implementing all skin, body, hair, and fragrance innovation efforts for a customer base that ranges from specialty retail and D2C focused indies to large blue-chip global beauty companies. He also serves on the Board of the Household and Commercial Products Association as well as the President of the Board of the Western Aerosol Information Bureau.
Lorne has his MBA with a focus on Marketing, Leadership, and Change Management from NYU Stern School of Business and a Bachelor of Science degree with a focus on Women’s Studies from Boston University.
