Heidi Sirota serves as Nationwide’s Chief Pet Officer, leading the nation’s first and largest provider of pet insurance protecting more than 1 million pets. She joined Nationwide in 2018 as vice president of marketing for the Retirement Solutions business and led an expansion of its capabilities and markets.

Before joining Nationwide, Heidi transformed consumer experiences in human health care. As UnitedHealth Group’s Optum Bank vice president of marketing, she pioneered the retailization of health savings accounts, and as a marketing executive at Aetna and ConnectiCare she introduced new, engaging ways for consumers to shop for health insurance and get care.

Heidi started her career in commercial bank operations, then moved into investment and insurance marketing leadership at The Phoenix Companies. She holds a bachelor’s degree in communications from Loyola Marymount University and completed executive education from Kellogg School of Management at Northwestern University.

Heidi sits on the Board of Trustees of the Human Animal Bond Research Institute (HABRI) and the Board of Directors of Second Harvest Food Bank in Orange County, California. Also she is an Advisory Board member for the University of California Santa Barbara-Extension, Customer Experience Certificate Program and the executive sponsor of Nationwide’s Pet Advocacy and Wellness Support (PAWS) Associate Resource Group.