Colette Laxton & Mark Curry co-founded The INKEY List in the U.K. in 2018.  The brand was born from a belief that better knowledge powers better decisions. On a mission to simplify skincare for the masses, they exist to break down complicated beauty jargon and empower their ever-growing community with the knowledge they need to make personalized decisions for their skin. With 24/7, 365 askINKEY services, The INKEY List has helped over 7 million people globally to unlock a routine that works for them. Science-backed, results-driven and community first. The INKEY List is available exclusively in Sephora and on Sephora.com in over 32 countries, and on theinkeylist.com.

A true brand and marketing visionary who thrives in developing brand identity and purpose, Laxton’s career has spanned across multiple brands and roles within the beauty industry. With a passion for understanding the customer experience at all touchpoints, Laxton has worked across marketing, branding and product development for Boots brands including No. 7, Soap & Glory and Liz Earle, as well as UK start-up, WAH Nails.