Investors are increasingly drawn to the potential of animal health start-ups, recognizing their capacity for impactful innovation and significant market growth. Addressing the unique healthcare needs of animals, investors see an opportunity to back groundbreaking solutions that enhance animal well-being. The Animal Health, Nutrition and Technology Innovation Series emerges as a crucial hub for investors keen on exploring and investing in this thriving sector. Participation in the series grants investors access to a curated network of like-minded peers, fellow investors, and industry experts. Not only do we showcase promising start-ups but we foster strategic discussions and collaborations among investors, cultivating shared knowledge and collective investment efforts that drive animal health advancements. Serving as a catalyst for connections, the series empowers investors to engage with the right individuals and collectively contribute to the growth and success of the animal health innovation ecosystem.
Kisaco Research designed a comprehensive marketing strategy that included targeted email campaigns, social media promotion, and partnership outreach. The promotional assets featured engaging visuals and compelling content that highlighted the unique value proposition of VetTech Innovations.
The Strategy
The strategic approach for VetTech Innovations' "Future of Animal Health" webinar series was meticulously crafted to align with the client's objectives of establishing thought leadership and showcasing their innovative solutions. Our research firm conducted an in-depth analysis of the animal health technology landscape to identify key trends, challenges, and opportunities that would resonate with the target audience. We recognized the importance of creating a narrative that not only highlighted VetTech Innovations' products but also addressed the broader context of technological advancements in animal healthcare.
To ensure maximum reach and impact, we developed a multi-channel marketing strategy that leveraged both digital and traditional platforms. This included a series of personalized email campaigns targeting industry professionals, engaging social media content to spark conversations, and strategic partnerships with influential industry publications and forums to amplify our message. Our content strategy focused on delivering value through educational and insightful discussions, positioning VetTech Innovations as a pioneer at the forefront of the industry.
To ensure maximum reach and impact, we developed a multi-channel marketing strategy that leveraged both digital and traditional platforms.
The strategy also incorporated a robust lead generation and nurturing program. By creating high-value content such as whitepapers, case studies, and industry reports, we aimed to capture the attention of potential investors and industry leaders, encouraging them to register for the webinar series. Each piece of content was designed to funnel the audience toward the webinars, where they could engage directly with VetTech Innovations' experts and learn more about their groundbreaking work.
The Execution
The execution phase of the "Future of Animal Health" webinar series was marked by a keen focus on detail and a commitment to delivering a seamless experience for both the client and the attendees. Our team worked closely with VetTech Innovations to curate a lineup of topics and speakers that would not only inform but also inspire the audience. We facilitated rehearsals to ensure that each presentation was polished and that the speakers were comfortable with the webinar platform and its interactive features.
In the lead-up to the event, our marketing campaigns ramped up, with a strategic cadence of communications designed to build anticipation and drive registrations. We monitored engagement metrics in real-time, allowing us to make data-driven adjustments to our tactics. The promotional materials featured compelling calls-to-action and highlighted the unique insights that attendees would gain by participating in the webinar series.
On the day of each webinar, our team provided comprehensive technical support to ensure a smooth and professional broadcast. We managed the live chat and Q&A sessions, fostering an interactive environment that encouraged attendee participation. Post-webinar, we executed a follow-up strategy that included thank-you emails, satisfaction surveys, and exclusive content offers to maintain engagement and nurture leads.
Aileen Long
Aileen leads Climate Risk Stress Testing at Citi, responsible for the buildout of the firm’s scenario analysis framework, strategic roadmap, and analytics capability implementation across the organization. This includes the development of climate-related methodologies and integration into scenario design, data, models, infrastructure, and stress testing governance across an end-to-end program.
She started her career at Citi in Corporate and Investment Banking covering Power and Utilities in New York. She has also held numerous roles across Equity Research, Credit Risk Management, and Enterprise and Legal Entity Stress Testing over the course of her banking career.
Aileen earned her Bachelor of Science in Economics from The Wharton School at the University of Pennsylvania with concentrations in Finance and Management.
